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Sanjay Challa

Leveraging video data beyond security

By Sanjay Challa | Jan 14, 2022


There are a multitude of ways in which key vertical markets can get more from their video surveillance system and leverage their video data to improve business efficiencies and bolster operations.

At Salient, we believe that our customers can grow their profits by leveraging video data for uses that go beyond physical security. This includes the ability to create revenue, increase profits, improve customer satisfaction and implement cost saving measures.

Here are a few vertical market use cases that prove the value of video data beyond the traditional benefits of security:

Transportation and logistics

Logistics centers and warehouses face many challenges, from preventing theft, ensuring safety protocols and OSHA compliance, and the proper handling of goods.

Surveillance systems have been an integral part of the security and safety measures within these facilities, yet managers and facility executives have just begun to discover there are additional ways to leverage the data from their surveillance systems.

For example, warehousing operations need to ensure that an outgoing truck has been loaded properly, but often this is a manual process requiring an employee to inspect each loaded vehicle. Because this is a laborious process, it can be difficult to ensure every truck has been inspected.

Video surveillance can increase the inspection rate closer to 100 percent, since inspections can be done via video remotely from the control room, greatly improving raw load averages and transportation efficiencies.

Taking this a step further, facilities can also integrate shipment weight with video data. When looking at a given object being loaded into a truck, this enables them to automatically tabulate weights and compare volume.

When integrated with an ERP system, surveillance can be used to identify misclassified goods, enabling a logistics center to properly charge the customer for the goods.

For one Salient customer, this exact scenario resulted in adding $40 million to their bottom line, all because they leveraged their existing surveillance system and integrated it with their ERP system to ensure the proper classification of goods.

Retail

The early part of the pandemic proved to be a challenge for one Salient retail customer, whose managers typically traveled to each of their stores throughout the country to ensure that the individual locations were following proper product placement and other procedures. These inspections were costly and the pandemic made traveling difficult.

During the pandemic, this retailer moved to remote inspections by leveraging each store’s surveillance system. The outcome was a more efficient method to check in with each store, resulting in savings of half a million dollars on travel expenses each week and reducing loss prevention.

Loss prevention is a priority for retailers, whether it’s staying on top of internal theft or dealing with organized crime rings.

Surveillance has proven to be a valuable tool, helping to reduce shrink, manage liability, and provide litigation evidence.

Inventory tracking, integration with a facial recognition database to quickly identify known shoplifters and managing the staffing for checkout lines are just a few of the new capabilities. Surveillance can even be leveraged to quickly identify VIP guests visiting a high-end store to ensure these customers receive the best customer service possible.

Beyond security, surveillance can give retailers the resources they need to perform many different functions remotely and to enhance the customer experience.

Banking

Financial institutions are among the most regulated organizations when it comes to security and surveillance requirements.

For banks, surveillance is also being put to use to track customer engagement with advertising campaigns at the branch level. By using video surveillance data, banks can extract insights on how many people are looking at the promotion, how long the engagement lasted and more.

These systems are critical to ensure the safety of employees and customers and to enable law enforcement to quickly identify suspects committing bank fraud or attempted robbery.

In addition, it can be used to improve customer service with more efficient teller management, monitoring of the queue length at each window, and when integrated with license plate recognition can be used to identify VIPs prior to the individuals entering the branch.

These examples are just some of the creative ways in which some customers in industry verticals are leveraging video data from their current video surveillance system.

It’s clear that there is real value in leveraging video data from an existing surveillance system and that the benefits can be significant.

By doing so, our customers are driving actionable business operations and customer experience improvements to give them a competitive edge in business.

Learn More about how Salient’s video management systems can help automate your security needs.