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How Do New Security Technologies Transform Retail And Loss Prevention?

Editor Introduction

When it comes to preventing theft and ensuring overall safety, technology offers a robust toolkit for retail stores to enhance security in several ways. From intelligent surveillance systems to RFID tags used to avoid shoplifting, today’s retail and loss prevention strategies are more effective than ever. Beyond security, the newer technologies can also provide benefits related to merchandising, inventory control, customer service, and the list goes on. The combination of abundant data and artificial intelligence (AI) is a powerful one-two punch that is on the verge of reshaping the retail industry. We asked this week’s Expert Panel Roundtable:

How are new technologies transforming the retail and loss prevention markets?  

Machine learning and AI are allowing retailers to be more specific in how they want algorithms trained to combat specific threats in particular markets. AI algorithms can be trained, for example, to help detect cart push out through emergency exits. Once these technolgies are deployed, retailers can react more quickly to threats and become more precise as algorithms become more refined. Retailers can look at camera systems as a blank canvas where with the right technology partners, they can use open platform technologies to modify their system to alert on specific or current threats without hardware upgrades.

Editor Summary

Many advanced security technologies integrate with existing investments, like video surveillance and POS systems, to deliver a comprehensive and holistic technology suite for retail asset protection. By embracing new solutions and leveraging existing technology investments in physical stores, retailers can unlock a wealth of opportunities to drive growth, improve customer satisfaction, and stay ahead in today’s dynamic retail landscape. Technology is reshaping the future of retail and loss prevention markets by empowering retailers to adapt effectively to changing consumer preferences and market trends. 

Read the full article on securityinformed.com

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