Editor Introduction
By all accounts, technology development is moving at a rapid pace in today’s markets, including the physical security industry. However, market uptake of the newest technologies may lag, whether because of a lack of clear communication or not enough education of potential customers. We asked this week’s Expert Panel Roundtable:
How can the industry do a better job of promoting emerging technologies in physical security environments?
In today’s fast-evolving security and technology landscape, many manufacturers are pushing the envelope with innovative solutions. However, one of the biggest challenges for end users is the high cost of adopting these advancements. To make these technologies more accessible, the industry must embrace the idea of low-cost or even no-cost proof of concepts. This requires collaboration from both manufacturers and system integrators. Well-established manufacturers often have more flexibility to offer such trials, while smaller, emerging companies may rely on integrators to introduce their technology to potential customers. Integrators play a pivotal role by showcasing new products to their existing clients and providing necessary installation support. For manufacturers, adopting creative pricing models is key—offering low-cost entry points can incentivize early adoption, with greater financial returns down the line as the technology proves its value. This approach can drive widespread adoption and foster long-term relationships between manufacturers and end users.
Editor Summary
Effectively promoting emerging technologies requires that we effectively communicate the value proposition, build relationships with key stakeholders, and create engaging experiences. By deploying these strategies, and other described by our Expert Panelists, companies can accelerate the adoption of emerging technologies and, in the end, drive innovation.
Read the full article on securityinformed.com
