In the midst of these tumultuous times, you may (wisely) be wondering how to set yourself apart from competitors. Finding a niche — maybe one in healthcare, education or the commercial office space — might be the solution you’re looking for.
The Education Market
The education market — including both secondary and higher education — is unique in the fact that it essentially affects every person in our society, says Canal of Axis.
“They do with what they have until they get a bond to upgrade or change a bunch of stuff,” says Paul Fisher, vice president of national/global accounts, Salient Systems, Austin, Texas. “They don’t have a lot of recurring dollars. They have to replace entire systems because they don’t maintain them for so long — they lose sight of it.”
Healthcare Institutions
In the healthcare market, there are many different types of buildings to secure, from large multi-building hospitals to small rural nursing homes.
“These facilities are 24/7, so when they go to do an implementation of a system, they have to quarantine areas to work in, even pre-COVID-19,” says Salient’s Fisher. “At schools, you do most of the work in the summer when the kids are gone, which makes it very easy for them to complete a task. In healthcare, you don’t have that benefit because there’s always something going on.”
