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Originally published in SDM Magazine | Anna Boudinot

In a 2021 industry report on data processing and hosting services in the U.S., IBIS World noted that cloud video has become more appealing to businesses as continued supply chain disruptions increase the cost of hard drives. When it comes to small businesses, the U.S. Census Bureau tracked explosive growth in 2021: a record 5.4 million new business applications were filed, surpassing the previous record set in 2020 of 4.4 million.

This could mean millions of businesses looking to reduce their barriers to entry by avoiding the hefty upfront costs of hardware. Specifically pertaining to video surveillance, Novaira Insights’ January 2022 survey of business leaders in the U.S. and Canada showed that 68.3 percent believe their organization will start managing and storing more of their video surveillance data in the cloud in the next two years.

The security industry experts we spoke with have seen this happening in real time.

The choice between traditional on-prem and cloud-managed video is not cut and dried, says Sanjay Challa, chief product officer, Salient Systems, Austin, Texas. He points to a variety of factors that influence this decision for security operators, such as regulatory and compliance issues; desire to leverage video and metadata for use cases beyond security; size and scale of the video data being produced; and more.

“The reality is that there is no ‘one size fits all’ approach — and there are important tradeoffs to consider in leveraging cloud to enhance or augment a video surveillance deployment,” he concludes.

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